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Audiences are Messy Too
Yesterday I wrote about customers being messy, and that it is our job to work with, rather than expect them to use our products and services only as the engineers intended. Well, audiences can be the...
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Be Here Now Marketing: How United Airlines Can Take Advantage of Flight Delays
Everyone knows the airlines are hurting. What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them...
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